The Trader Group, a subsidiary of Canada’s Yellow Pages Group, expanded its portfolio of vertical websites this week with the acquisition of CanadianDriver.com, a popular online automotive magazine.
YPG’s purchase of the 11-year old website—which features more than 11,000 automotive articles including new car reviews, test drives and automotive news as well as other topics—is the latest example of a Yellow Pages company branching out to provide local businesses with new digital advertising opportunities to supplement their existing online directory marketing. Similar to other sites of its kind, CanadianDriver.com will help drive traffic to Trader Group’s existing automotive verticals, including AutoTrader.ca.
Focused on repositioning itself in the “new digital universe,” YPG has acquired several vertical websites since the beginning of the year, including Restaurantica.com, RedFlagDeals.com, Scarlett Lounge, and PriceCanada.com. This particular acquisition in the automotive category mirrors SuperMedia’s purchase of EveryCarListed.com, a side dedicated to car sales.
We’re excited to see YPG continue to add digital offerings that will provide value for both their advertisers and consumers alike.